Main online purchase influence factors in the U.S. & UK 2022, by generation

Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by generation

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Release date

August 2022

Region

United Kingdom, United States

Survey time period

January 2022

Number of respondents

2,099 respondents*

Supplementary notes

* 1,051 respondents in the U.S. and 1,048 respondents in the UK.

Original question: 'What is most important to you when making an online purchase?'

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