Worldwide consumers' willingness to pay more for socially responsible products by region 2014

This statistic presents the results of an online survey conducted from February 17 to March 7, 2014. Internet users worldwide were polled if they are willing to pay more for products and services provided by socially responsible companies. Some 63 percent of Latin American respondents said they were willing to pay more for such products and services.

Are you willing to pay more for products and services provided by companies that are committed to positive social and environmental impact?

Characteristic	Share of positive responses
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Release date

June 2014

More information

Region

Worldwide

Survey time period

February 17 to March 7, 2014

Number of respondents

more than 30,000*

Method of interview

Online survey

Supplementary notes

* Note: The findings in this survey are based on respondents with online access in 60 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing internet users, not total populations. In developing markets where online penetration is still growing, audiences may be younger and more affluent than the general population of that country. In addition, survey responses are based on claimed bahvior rather than actual metered data.
The survey has a margin of error of +/- 0.6 percentage points.
The survey does not give any information regarding the age group of respondents.

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