Influence of travel review sites on holiday decision making in the UK 2018-2019

In 2019, 60 percent of UK holidaymakers used online review sites for destination information and accommodation reviews. However fewer respondents (50 percent) said that they trusted online reviews to give an accurate reflection.

How much do you agree with each of these statements about online review sites such as these?

20182019
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Source

Release date

April 2019

Region

United Kingdom

Survey time period

January 2018 and January 2019

Number of respondents

1,000 respondents

Special properties

UK adults; nationally representatitive sample according to age, gender, region and social grade

Method of interview

Online interview

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Statistics on "Holiday travel in the United Kingdom (UK)"

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