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SVOD penetration rate in the U.S. 2017-2024

Subscription video on demand penetration rate in the United States from 2017 to 2024

by Amy Watson, last edited Oct 21, 2019
SVOD penetration rate in the U.S. 2017-2024 According to the most recently available data, the penetration rate of SVoD in the United States stood at 70 percent at the end of 2018, 25 percent higher than in the previous year. Whilst further increases are projected for the years ahead, growth is expected to slow down dramatically and reach 77.8 percent by 2024.
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Subscription video on demand penetration rate in the United States from 2017 to 2024

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