Consumers' loyalty towards their supermarket in the United Kingdom (UK) 2014

This statistic shows the level of loyalty consumers feel towards their supermarket of choice in the United Kingdom (UK) in 2014. According to the survey into loyalty in supermarket shopping, almost half feel neither loyal or disloyal towards the supermarket they currently shop at.

Consumers' level of loyalty towards the supermarket they currently shop at in the United Kingdom (UK) in 2014

Share of consumers
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Source

Release date

May 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

1,000 respondents

Special properties

Consumers; Census representative

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Statistics on "Supermarkets in the UK"

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