Private label/brand share of cleaning product purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of cleaning products British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought cleaning products were asked to indicate which type they bought most regularly. Of respondents, 41 percent tended to buy premium or standard named brands, while 57 percent bought some form of own label product.

Private and brand share of cleaning products chosen most regularly by shoppers in Great Britain in December 2012*

Share of consumers buying
Premium named brand11%
Standard named brand30%
Premium own label10%
Standard own label32%
Economy or value own label15%
Don't know2%
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Source

Release date

March 2013

Region

United Kingdom (Great Britain)

Survey time period

December 2012

Number of respondents

240 respondents

Age group

16 years and older

Special properties

All who buy cleaning products

Method of interview

Online survey

Supplementary notes

* Respondents were asked to indicate which type of product (private label or national brand type) they most regularly buy.

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Statistics on "Private label in the United Kingdom (UK)"

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