Digital marketing budget split in the United Kingdom (UK) 2016, by channel

This statistic shows the channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016, according to marketers. That year, marketers reported that roughly 12 percent of marketing budgets were allocated to content marketing, while data management took four percent of marketing budgets.

Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016

Share of budget
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Source

Release date

April 2016

Region

United Kingdom

Survey time period

January and February 2016

Number of respondents

170 respondents

Special properties

company and agency marketers

Method of interview

Online survey

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Statistics on "Digital marketing in the United Kingdom (UK)"

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