Distribution of Instagram users worldwide as of October 2019, by age group
Instagram: distribution of global audiences 2019, by age group
As of October 2019, 35 percent of global Instagram audiences were aged between 25 and 34 years. In total, over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.

Instagram users

With over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, Brazil, and India, which have over 110 million, 70 and 69 million Instagram users each. In the United States, the number of Instagram users is projected to surpass 130 million MAU in 2022.

Instagram features

One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. Snapchat had 186 million daily active users as of the end of 2018.
Distribution of Instagram users worldwide as of October 2019, by age group
Percentage of users
13-17 6.2%
18-24 30%
25-34 35%
35-44 16.3%
45-54 7.8%
55-64 3%
65+1.8%
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Sources

Release date

October 2019

Region

Worldwide

Survey time period

October 2019

Age group

13 years and older

Special properties

based on addressable ad audience

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Instagram: distribution of global audiences 2019, by age group
As of October 2019, 35 percent of global Instagram audiences were aged between 25 and 34 years. In total, over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.

Instagram users

With over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, Brazil, and India, which have over 110 million, 70 and 69 million Instagram users each. In the United States, the number of Instagram users is projected to surpass 130 million MAU in 2022.

Instagram features

One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. Snapchat had 186 million daily active users as of the end of 2018.
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