Music purchasing penetration in Great Britain (UK) 2011-2016, by age
This statistic displays the penetration of music purchasing in Great Britain (UK) from 2011 to 2016, broken down by age group. As in the previous year, respondents aged between 20 and 24 were most likely to purchase music in 2016, with 48.6 percent of them buying music that year. Consumers aged between 65 and 79 years were least likely to make a music purchase that same year, at a music purchasing penetration of under 27 percent.