During the first year of the COVID-19 pandemic, digital advertising spending in Europe increased by 6.3 percent. The source projected that the 2021 growth rate would stand at nearly 29 percent and that the spending would continue increasing, albeit gradually slower and slower, until 2026.
Change in digital advertising spending in Europe from 2019 to 2026
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IAB Europe. (January 26, 2022). Change in digital advertising spending in Europe from 2019 to 2026 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/325724/europe-digital-ad-spend-growth/
IAB Europe. "Change in digital advertising spending in Europe from 2019 to 2026." Chart. January 26, 2022. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/325724/europe-digital-ad-spend-growth/
IAB Europe. (2022). Change in digital advertising spending in Europe from 2019 to 2026. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/325724/europe-digital-ad-spend-growth/
IAB Europe. "Change in Digital Advertising Spending in Europe from 2019 to 2026." Statista, Statista Inc., 26 Jan 2022, https://www.statista.com/statistics/325724/europe-digital-ad-spend-growth/
IAB Europe, Change in digital advertising spending in Europe from 2019 to 2026 Statista, https://www.statista.com/statistics/325724/europe-digital-ad-spend-growth/ (last visited May 02, 2024)
Change in digital advertising spending in Europe from 2019 to 2026 [Graph], IAB Europe, January 26, 2022. [Online]. Available: https://www.statista.com/statistics/325724/europe-digital-ad-spend-growth/