The graph shows types of barriers preventing the adoption of programmatic advertising in organizations from EU-5 countries (UK, Germany, Spain, Italy, France). In May 2014, 29 percent of respondents identified 'skills shortage' as the biggest obstacle.
Barriers preventing programmatic advertising adoption in EU-5 organiztions as of May 2014
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IAB Europe, & AppNexus, & WARC. (September 5, 2014). Barriers preventing programmatic advertising adoption in EU-5 organiztions as of May 2014 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/325919/programmatic-advertising-use-barriers-europe/
IAB Europe, und AppNexus, und WARC. "Barriers preventing programmatic advertising adoption in EU-5 organiztions as of May 2014." Chart. September 5, 2014. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/325919/programmatic-advertising-use-barriers-europe/
IAB Europe, AppNexus, WARC. (2014). Barriers preventing programmatic advertising adoption in EU-5 organiztions as of May 2014. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/325919/programmatic-advertising-use-barriers-europe/
IAB Europe, and AppNexus, and WARC. "Barriers Preventing Programmatic Advertising Adoption in Eu-5 Organiztions as of May 2014." Statista, Statista Inc., 5 Sep 2014, https://www.statista.com/statistics/325919/programmatic-advertising-use-barriers-europe/
IAB Europe & AppNexus & WARC, Barriers preventing programmatic advertising adoption in EU-5 organiztions as of May 2014 Statista, https://www.statista.com/statistics/325919/programmatic-advertising-use-barriers-europe/ (last visited March 29, 2024)
Barriers preventing programmatic advertising adoption in EU-5 organiztions as of May 2014 [Graph], IAB Europe, & AppNexus, & WARC, September 5, 2014. [Online]. Available: https://www.statista.com/statistics/325919/programmatic-advertising-use-barriers-europe/