Mobile ad recognition in the United Kingdom (UK) 2014, by product category

This statistic displays the mobile advertisement product categories that mobile users remembered encountering on their devices in the United Kingdom (UK) in 2014. Mobile retail ads were recalled by 32 percent of mobile users/shoppers in the UK.

Have you encountered any of the following types of advertisements on your mobile device in the past 30 days?*

Share of respondents
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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Special properties

smartphone and tablet users; mobile shoppers.

Method of interview

Online survey

Supplementary notes

* The original question was phrased by the source as follows: "Have you encountered any of the following types/categories of advertisements on your device(s) in the past 30?"
** Smartphone: n = 1,901, tablet: n = 1,320
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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Statistics on "Digital advertising in the United Kingdom (UK)"

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