Snow sport hardware sales performance in Great Britain 2016

This statistic shows the results of a survey in which snow sports retailers in Great Britain were asked how well their sales of hardware items performed in October and November 2016, compared to the same period one year ago. Of responding retailers, 50 percent said snowboard sales were down on last year and 30 percent up. Skis appeared to perform better, with 75 percent of retailers up and 15 percent level with last years sales.

Sales performance of snow sports retailers in Great Britain in October and November 2016, compared to a year ago, by hardware item**

Hardware category	Up	Level/flat	Down
Snowboards	30%	50%	20%
Snowboard boots	10%	60%	30%
Snowboard bindings	22%	44%	33%
Skis	75%	15%	10%
Ski Boots	47%	26%	26%
Servicing	46%	31%	23%
Backcountry equipment	50%	44%	5%

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Release date

January 2017

More information

Region

United Kingdom (Great Britain)

Survey time period

First half of December 2016

Number of respondents

22*

Special properties

Snow sport retailers*

Supplementary notes

* Survey distributed to members of the Snowsport Trade via email newsletter and via social media. Retailers made up 48 percent of total survey respondents (total n = 46).
** Responding retailers were asked the following question in regards to sales of each item: "How have sales this winter so far (Oct/Nov) compared to the same period last year in the following categories?".

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