Intention when accessing mobile product information UK 2014

This statistic displays the intentions of mobile users when accessing information about a product on their mobile device in the United Kingdom (UK) in 2014, by ad clicking. Users who clicked on mobile advertisements were generally more likely to look for specific information. At 25 percent, a quarter of respondents who clicked on an ad were looking for a business from which to purchase, compared to 16 percent of respondents who did not click on an advertisement.

The last time you accessed information about a product on your mobile device, what were you looking to accomplish?*

Characteristic	Looking for a business from which to purchase from	Looking for a specific location or address	Looking for a phone number or contact information
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Release date

July 2014

More information

Region

United Kingdom

Survey time period

2014

Number of respondents

2,337**

Special properties

mobile shoppers

Method of interview

Online survey

Supplementary notes

*The question was phrased by the source as follows: "On this last time you accessed information about [category] on your device, what were you looking to accomplish?"
** n (clicked on ad) = 795, n (tablet) = 1,542.
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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