Importance of watching activities in the United Kingdom (UK) 2014

This statistic displays the importance of watching activities in the United Kingdom (UK) in 2014. In 2014, respondents considered live TV was as the most important watching activity, followed by recorded TV.

How important are each of these activities to you?*

Mean importance of each activity
Live TV6.3
Recorded TV5.1
TV or films on DVD, Blu-ray, VHS Video4.2
On-demand / catch-up TV or films (free)4.1
Short online video clips3.2
Downloaded or streamed TV or films (paid-for)1.9
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Source

Release date

August 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

1,644 respondents

Age group

16 years and older

Supplementary notes

* The original survey question was: "Using a scale from 1 to 10, where 1 means “not at all important” and 10 means “very important”, how important are each of these activities to you?".
Question only asked among those who do each activity - mean scores rebased on everyone, with those who don’t do the activity allocated a zero.

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