Programmatic digital video ad spend growth in the U.S. 2014-2018

The graph shows the year-on-year change in programmatic digital video advertising spending in the United States from 2014 to 2016, as well as a forecast until 2018. The source projected the spending to grow by 40.1 percent in 2017 compared to previous year.

Change in programmatic digital video advertising spending in the United States from 2014 to 2018

Year-on-year growth rate
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Source

Release date

October 2016

Region

United States

Survey time period

September 2016

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets; includes in-banner, in-stream and in-text

Supplementary notes

* Forecast.

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Statistics on "Programmatic advertising"

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