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Ranking of telecom operators by brand value in 2019
(in billion U.S. dollars)
Telecom operators by brand value 2019
AT&T, which has a brand value of about 87 billion U.S. dollars, is the world’s most valuable telecommunications operator in 2019, followed by companies such as Verizon, China Mobile, and Deutsche Telekom.

Location of telecom operators

The companies that made the 2019 rankings are from various regions. Several of the major companies on the list are headquartered in the United States, e.g., AT&T, Verizon, and Xfinity. Asian companies, such as China Mobile and Softbank (Japan), as well as European companies, such as Orange (France) and Deutsche Telekom (Germany), also made the list. With a revenue of about 107 billion U.S. dollars in 2018, China Mobile is one of the largest telecom providers outside of the United States.

Brand valuation methodology

The values within this statistic were calculated using a brand valuation method called the Royalty Relief approach, which includes the calculation of brand strength, determination of the royalty range for each industry, and forecast revenues. Other company brand rankings, such as the BrandZ™ Top 100, show differing brand values for some of the companies displayed in the statistic, due to differences in the sources' methodologies.
Ranking of telecom operators by brand value in 2019
(in billion U.S. dollars)
Brand value in billion U.S. dollars
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Source

Release date

February 2019

Region

Worldwide

Survey time period

2019

Method of interview

Online survey

Telecom operators by brand value 2019
AT&T, which has a brand value of about 87 billion U.S. dollars, is the world’s most valuable telecommunications operator in 2019, followed by companies such as Verizon, China Mobile, and Deutsche Telekom.

Location of telecom operators

The companies that made the 2019 rankings are from various regions. Several of the major companies on the list are headquartered in the United States, e.g., AT&T, Verizon, and Xfinity. Asian companies, such as China Mobile and Softbank (Japan), as well as European companies, such as Orange (France) and Deutsche Telekom (Germany), also made the list. With a revenue of about 107 billion U.S. dollars in 2018, China Mobile is one of the largest telecom providers outside of the United States.

Brand valuation methodology

The values within this statistic were calculated using a brand valuation method called the Royalty Relief approach, which includes the calculation of brand strength, determination of the royalty range for each industry, and forecast revenues. Other company brand rankings, such as the BrandZ™ Top 100, show differing brand values for some of the companies displayed in the statistic, due to differences in the sources' methodologies.
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