Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
Digital video ad impressions in the U.S. 2014-2018, by ad length
This statistic presents a distribution of digital video ad impression in the United States from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46 percent of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.
Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
15 seconds30 seconds60 secondsOther
Q1 201846%52%-2%
Q4 201735%59%-6%
Q3 201737%59%-4%
Q2 201737%53%-10%
Q1 201747%45%-8%
Q4 201655%36%-9%
Q3 201646%50%-4%
Q2 201636%60%-4%
Q1 201635%61%-4%
Q4 201536%60%-4%
Q3 201553%44%1%-
Q2 201550%48%1%-
Q4 201440%59%--
Q3 201435%63%1%-
Q2 201454%46%--
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Source

Release date

May 2018

Region

United States

Survey time period

Q2 2014 to Q1 2018

Supplementary notes

Note: represents activity on Videology's network, broader metrics may vary.
The source does not provide information regarding percentage points exceeding 100 percent.
Missing figures have not been provided by the source.
The sourced did not provide data for Q1 2015.
Figures other than for Q3 2017 come from earlier reports.

Digital video ad impressions in the U.S. 2014-2018, by ad length
This statistic presents a distribution of digital video ad impression in the United States from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46 percent of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.
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