United States: product information search activities

This statistic presents information on the most common methods of searching for product information by distance selling users in the United States in 2013. During the survey period, it was found that 57.1 percent of respondents were using search engines while searching for product information.

Product information search activities of distance selling users in United States in 2013

Share of respondents
Search engines57.1%
Customer ratings in blogs or forums 42%
Product test ratings / expert test reports26.9%
Price comparison sites31.4%
Product check in a retail store29.9%
Retailer or manufacturer website53%
Online marketplace51.7%
Mail advertising11.8%
Social media platforms, such as Facebook and Twitter10.1%
Apps (on smartphone, iPad, or tablet)9.5%
Recommendations from friends, acquaintances, and colleagues40.4%
Customer ratings on the supplier’s website51.7%
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Release date

May 2014


United States

Survey time period


Supplementary notes

Multiple mentioning was allowed during the survey.

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Statistics on "Online search usage"

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