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What time do you plan to begin your shopping online on Thanksgiving and Black Friday?
Thanksgiving and Black Friday peak online shopping hours 2013-2014
This statistic presents U.S. consumer plans regarding their online shopping on Thanksgiving and Black Friday. During a September 2014 survey it was found that 11 percent of respondents were planning to begin their online shopping from midnight to 5 AM on Black Friday. That year, combined revenues resulted from online shopping on both days show a three fold increase compared to figures from 2008.
What time do you plan to begin your shopping online on Thanksgiving and Black Friday?
Thanksgiving Day before noonThanksgiving Day noon to 6 PMThanksgiving Day 6 PM to 11:59 PMBlack Friday midnight to 5 AMBlack Friday 5 AM to 10 AMBlack Friday 10 AM or laterN/A or I do not plan to shop online on Thanksgiving/Black Friday
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Source

Release date

October 2014

Region

United States

Survey time period

September 2014*

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample.

Thanksgiving and Black Friday peak online shopping hours 2013-2014
This statistic presents U.S. consumer plans regarding their online shopping on Thanksgiving and Black Friday. During a September 2014 survey it was found that 11 percent of respondents were planning to begin their online shopping from midnight to 5 AM on Black Friday. That year, combined revenues resulted from online shopping on both days show a three fold increase compared to figures from 2008.
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Statistics on "Holiday season e-commerce in the United States"
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