U.S. holiday shopping showrooming penetration 2013-2014

This statistic presents U.S. consumer plans regarding the usage of showrooming for their holiday gift purchases. During the 2014 survey period it was found that 23 percent of respondents were very likely to look at an item in-store before purchasing it online.

How likely are you to go to a store to look at a gift item in-store then search online for the best price and purchase online?

Not at all likelyUnlikelySomewhat likelyVery likely
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Source

Release date

October 2014

Region

United States

Survey time period

September 2014*

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample.

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