U.S. e-retail toys, hobby & DIY share 2017-2025

In 2021, the toys, hobby, and DIY segment of the U.S. e-commerce market accounted for around 9.6 percent of total e-retail revenue. This was a slight increase compared to 2020 and the Statista Digital Market Outlook estimates that the segments revenue share will continue to grow. By 2025, so the Outlook the toys, hobby, and DIY segment is estimated to account for almost 12 percent of e-commerce retail in the United States.

Toys, hobby & DIY sales as percentage of total retail e-commerce sales in the United States from 2017 to 2025

Characteristic	Share of total U.S. e-retail sales
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Special properties

includes toys & baby; sports & outdoor; hobby & stationary; DIY, garden & pets; forecast adjusted for expected impact of COVID-19

Supplementary notes

Data provided by Statista Market Outlooks are estimates

The eCommerce market segment Toys, Hobby & DIY includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets and the digital purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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