Austria: purchase decision factors 2015

This statistic shows a ranking of purchase decision factors according to consumers in Austria in 2015. During the survey period it was found that 30 percent of Austrian consumers had recently bought a product based on an urgent need.

Which of the following were factors in your purchase decision?

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Sources

Release date

June 2016

Region

Austria

Survey time period

January to March 2014, January to March 2015

Number of respondents

6,218 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of the following apply to / were factors in your purchase decision? It was ..."

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