Advertising in online services had the highest revenue in Russia, measured at 262.5 billion Russian rubles in 2021. Among video content categories, traditional TV ad spending reached over 197 billion Russian rubles, compared to nearly 33 billion Russian rubles on the internet. Advertising on digital platforms accounted for the largest share of the publishing advertising revenue.
Revenue of the advertising market in Russia in 2021, by content type (in billion Russian rubles)
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Other statistics that may interest you Advertising in Russia
Overview
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Television advertising
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- Premium Statistic TV advertising spending in Russia 2022, by industry
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Radio advertising
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- Premium Statistic Reach of audio advertising in Russia 2019-2029, by segment
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Out-of-home advertising
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- Premium Statistic Outdoor advertising market growth in Russia 2017-2022
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Press advertising
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- Premium Statistic Reach of print advertisement in Russia 2021-2029, by segment
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Digital advertising
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- Premium Statistic Digital ad spending forecast in Russia 2019-2024
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Advertisers and their strategies
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- Premium Statistic Leading advertisers in Russia 2022, by budget
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- Premium Statistic Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
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Russian Association of Communication Agencies. (March 16, 2022). Revenue of the advertising market in Russia in 2021, by content type (in billion Russian rubles) [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/371287/advertising-revenue-russia/
Russian Association of Communication Agencies. "Revenue of the advertising market in Russia in 2021, by content type (in billion Russian rubles)." Chart. March 16, 2022. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/371287/advertising-revenue-russia/
Russian Association of Communication Agencies. (2022). Revenue of the advertising market in Russia in 2021, by content type (in billion Russian rubles). Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/371287/advertising-revenue-russia/
Russian Association of Communication Agencies. "Revenue of The Advertising Market in Russia in 2021, by Content Type (in Billion Russian Rubles)." Statista, Statista Inc., 16 Mar 2022, https://www.statista.com/statistics/371287/advertising-revenue-russia/
Russian Association of Communication Agencies, Revenue of the advertising market in Russia in 2021, by content type (in billion Russian rubles) Statista, https://www.statista.com/statistics/371287/advertising-revenue-russia/ (last visited April 20, 2024)
Revenue of the advertising market in Russia in 2021, by content type (in billion Russian rubles) [Graph], Russian Association of Communication Agencies, March 16, 2022. [Online]. Available: https://www.statista.com/statistics/371287/advertising-revenue-russia/