This statistic illustrates UK marketers' responses to survey questions about the extent to which content marketing is a new development in marketing. During the survey in May 2014, 39 percent of marketers reported thinking that content marketing was not anything new or different.
To what extent do you agree with the following statements about content marketing?
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Statistics
Chartered Institute of Marketing. (December 31, 2014). To what extent do you agree with the following statements about content marketing? [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/
Chartered Institute of Marketing. "To what extent do you agree with the following statements about content marketing?." Chart. December 31, 2014. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/
Chartered Institute of Marketing. (2014). To what extent do you agree with the following statements about content marketing?. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/
Chartered Institute of Marketing. "To What Extent Do You Agree with The following Statements about Content Marketing?." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/
Chartered Institute of Marketing, To what extent do you agree with the following statements about content marketing? Statista, https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/ (last visited April 19, 2024)
To what extent do you agree with the following statements about content marketing? [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/