Share of online advertising viewability worldwide in 2014, by industry content
Advertising viewability worldwide 2014, by industry content
The graph shows share of online advertising viewability worldwide in 2014, broken down by industry content. On the basis of IAB's definition of a viewable ad, Google study found that ads with gaming content reached a 48.4 percent share of viewability, while real estate ranked last with a 38.7 percent share.
Share of online advertising viewability worldwide in 2014, by industry content
Share of viewability
Reference51.9%
Online communities48.9%
Games48.4%
Arts and entertainment48%
Jobs and education47.8%
Business and industrial47.2%
Computer and electronics47.1%
Science46.6%
Internet and telecom46.4%
Hobbies and leisure44.8%
Pets and animals44.6%
Health44%
Poeple and society43.6%
Finance43.6%
Travel42.6%
Home and garden42.5%
Beauty and fitness42.3%
Law and goverment42.2%
World localities42%
Autos and vehicles41.9%
Books and literature41.5%
Shopping40.8%
Sports40.2%
Food and drink39.6%
News38.8%
Real estate38.7%
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Sources

Release date

December 2014

Region

Worldwide

Survey time period

July 2014

Special properties

Impressions on Google and DoubleClick display advertising platforms

Supplementary notes

Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second."
Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.

Advertising viewability worldwide 2014, by industry content
The graph shows share of online advertising viewability worldwide in 2014, broken down by industry content. On the basis of IAB's definition of a viewable ad, Google study found that ads with gaming content reached a 48.4 percent share of viewability, while real estate ranked last with a 38.7 percent share.
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