Perceived privacy of connected device data UK 2014

This statistic depicts individuals' opinions on the privacy of data collected on connected devices in the United Kingdom (UK) in 2014. Of respondents, 38 percent reported thinking that data collected on a wireless fitness tracker is private.

Do you think the data collected on each of the following “connected devices” are private or not?*

Characteristic	Yes	No	Don't know
Wireless fitness tracker (e.g., Fitbit, FuelBand)	38%	28%	34%
Smart refrigerator	37%	29%	35%
Smart watch	36%	29%	35%
Smart TV (e.g., Apple TV, Samsung Smart TV)	34%	37%	28%
Smart glasses (e.g., headpiece that delivers digital information hands-free, such as Google Glass)	29%	34%	37%
Connected car (e.g., car with Internet connection, GPS system or electronic toll collection device)	27%	45%	28%
Smart meter (e.g., an Internet-connected thermostat or utility meter)	23%	49%	27%
Employee access card with sensor	21%	51%	28%

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Release date

October 2014

More information

Region

United Kingdom

Survey time period

September 8, 2014 to September 17, 2014

Number of respondents

1,001 respondents

Special properties

employed consumers

Method of interview

Online survey

Supplementary notes

* The original survey question was: "Do you think the data collected on each of the following “connected devices” are private or not (for example, you have control over who sees and uses your information)? (Please select “yes, private” or “no, not private” for each.)".
Age of respondents not specified.

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