Brazil - number of mobile connections 2012-2019

This statistic shows the number of mobile connections in Brazil from 2012 to 2019. In 2016, it is estimated that there will be around 300.3 million mobile connections in Brazil, up from 271.1 million in 2013.

Mobile connections in Brazil - additional information

The number of mobile connections in Brazil is forecast to top 300 million for the first time in 2018, an increase of nearly 40 million compared to the figure in 2013. An estimated 72.5 percent of Brazil’s entire population, equivalent to 145 million people, owned a mobile phone in 2013 and this figure is projected to top 80 percent by 2018. Of these mobile phone users, over 25 percent are estimated to have owned a smartphone in 2014. The most popular mobile operating system in Brazil is Android, which held a market share of over 78 percent in December 2014. Its closest rival was Apple’s iOS, which held a share of 15.2 percent in the same month. The dominance of these two operating systems in the Brazilian market reflects the global trend. In December 2014, Android and iOS held over 80 percent of the global mobile phone operating systems market.

An increasing number of Brazilians are using their mobile phones to access the internet. Around 53 million people in the country used mobile internet in 2013 and this figure is forecast to more than double to 114 million by 2018. This means that over three quarters of mobile phone users in Brazil will be using their device to access the internet by 2018. Around 35 percent of these mobile phone internet users in 2013 were aged between 18 and 24 years old, whilst only 5 percent were aged over 60.

Advertisers in Brazil are increasingly targeting mobile internet users as mobile internet advertising spending in the country is forecast to increase from 54.5 million U.S. dollars in 2013 to over one billion U.S. dollars in 2018. This means that mobile internet will make up over 41 percent of all digital advertising spending in Brazil in 2018.

Number of mobile connections in Brazil from 2012 to 2019

Number of connections in millions
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Sources

Release date

August 2015

Region

Brazil

Survey time period

2012 to 2015

Supplementary notes

* Forecast
Data is for June of each year; includes the total number of mobile connections, for mobile phones as well as for nonvoice devices, such as internet access devices (e.g. wireless modem cards, netbooks and mobile Wi-Fi hotspots) ereaders, tablets and telematics systems,

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