Digital ad spending in Mexico 2013-2019, by device

This time series presents information on digital advertising spending in Mexico in 2013 and 2014 and a forecast thereof until 2019, by device. According to the forecast, mobile ad spending will grow from 108.6 million U.S. dollars in 2013 to nearly 1.36 billion in 2019.

Digital advertising spending in Mexico from 2013 to 2019, by device

DesktopMobile
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Source

Release date

September 2015

Region

Mexico

Survey time period

2013 and 2014

Special properties

mobile includes display (banners, video and rich media) and search; includes ad spending on tablets; excludes SMS, MMS, P2P messaging-based advertising

Supplementary notes

* Forecast.
Figure for 2013 comes from an earlier eMarketer article.
eMarketer calculations based on exchange rate of 1USD (U.S. Dollars) = 13.30MXN (Mexican Pesos).

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