Importance of in-store technologies to consumers in the United Kingdom (UK) 2014

This statistic shows the results of a survey conducted among UK consumers in 2014, asking how much importance they attach to in-store technology as part of their shopping experience in the United Kingdom. The results have been sorted on a scale of 1 to 10, with 10 being extremely important. Of respondents, 28.1 percent rated in-store technologies such as iPads and virtual fitting rooms as not at all important to their shopping experience.

On a scale of 1 to 10, how important is in-store technology, such as iPads and virtual fitting rooms, as part of your in-store shopping experience?

Scale of importance from 1 to 10Share of respondents
1 - not at all important28.1%
29.1%
38.1%
47.5%
515.8%
68%
79.6%
86.1%
93.1%
10 - extremely important4.6%
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Source

Release date

November 2014

Region

United Kingdom

Survey time period

November, 2014

Number of respondents

1,000 respondents

Age group

Special properties

Consumers

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Statistics on "Department Stores in the United Kingdom (UK)"

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