Share of retail spend in Germany 2013-2018, by channel

This statistic shows a distribution of retail spending in Germany, by channel, in 2013 and with a forecast for 2018. Hypermarkets, supermarkets and hard discounters are the most common retail channel used in Germany, accounting for 33.9 percent of total retail spend in 2013. However spending through online channels is expected to rise, with the online share of spend reported to increase from 5.5 percent in 2013 to 8.1 percent by 2018.

Share of total retail spend in Germany in 2013 and 2018, by channel

Retail channel20132018*
Hypermarkets, supermarkets and hard discounters 33.9%34%
Food & beverage specialists and c-stores 16.6%16.1%
Home improvement and gardening supplies retailers 8.2%7.2%
Clothing, footwear, accessories and luxury goods specialists 8%8.1%
Furniture and homewares retailers 6.1%5.9%
Electricals and electronics specialists 5.7%5.6%
Online 5.5%8.1%
Department stores 4.1%3.7%
Others 3.3%3.3%
Other specialist retailers 2.3%2.1%
Drugstores and health and beauty stores 2.3%2.3%
Music, video, book, stationery and games specialists 2.1%1.7%
Value, variety stores and general merchandise retailers1.8%1.9%
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Sources

Release date

November 2014

Region

Germany

Survey time period

2013

Supplementary notes

* Forecast

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Statistics on "John Lewis Partnership"

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