Digital shoppers: reasons for abandoning carts U.S. 2018

This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States as of November 2018. During the most recent survey period, 63 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.

Primary reason for digital shoppers in the United States to abandon their carts as of November 2018

Share of respondents
Shipping costs too much63%
Discount code doesn't work46%
Order takes forever to ship36%
Have to re-enter credit card info30%
Have to re-enter shipping info25%
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Release date

November 2018


United States

Survey time period

November 2018

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Online shopping behavior in the United States"

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