Food labeling: product claims U.S. consumers look for 2014

Product claims U.S. consumers look for on food labels while grocery shopping in 2014

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Release date

June 2014

Region

United States

Survey time period

April 17 to 21, 2014

Number of respondents

1,004 respondents

Age group

18 years and older

Special properties

U.S. consumers

Method of interview

Telephone interview

Supplementary notes

The original question ran as follows: When you shop for food do you look for any of the following claims? The margin of error is +/- 3 percentage points at a 95 percent confidence level.

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