Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Apple's revenue broken down by operating segments 2012-2019, by quarter

Revenue of Apple by operating segment from the first quarter of 2012 to the 4th quarter of 2019 (in billion U.S. dollars)

by Shanhong Liu, last edited Nov 5, 2019
Apple's revenue broken down by operating segments 2012-2019, by quarter The statistic shows the quarterly revenue of Apple from the first quarter of 2012 to the most recent quarter, broken down by operating segment. Apple generated 33.36 billion U.S. dollars in revenue from iPhone sales in the fourth quarter of the 2019 financial year.
Apple revenue streams – additional information

Apple registered its highest revenue to date in 2018, when the company’s revenue stood at almost 266 billion U.S. dollars. Apple’s success over the years can be explained by strong brand loyalty, and the constant release of innovative products, updates and features. The iPod, for example, was one of the first successful releases of the company to the consumer market. Introduced in 2001, iPod sales accounted for an average of 19 percent of Apple's total global revenue up until 2009. The increased capacity of smartphones to play and store music has been pinpointed by industry experts as the main reason for the decline of digital music devices sales, such as the iPod.

iPod sales started to drop consistently, while Apple’s iPhone gained space in the market. iPhone sales have constantly increased since its market introduction in 2007, going from around 40 million units sold in 2010 to more than 230 million iPhones sold in 2015 alone. That year, iPhone sales generated more than 155 billion U.S. dollars in revenues for Apple. The increase in devices sales had a direct impact on the iPhone’s share of the company’s total revenue. In the beginning of 2009, sales of the iPhone accounted for about 25 percent of Apple’s total revenue. By the first quarter of 2018 (4Q '17 calendar year), this share was at almost 70 percent. As of 2018, the iPhone is the most profitable segment for Apple, generating 167 billion U.S. dollars for the company.

Apple’s iPad tablet, the Mac computer and costumer services are important revenue streams as well for Apple. Together, these three revenue streams generated about 25 billion U.S. dollars for the company in the first quarter of fiscal year 2019 (4Q ’18 calendar year). Other products such as Apple Watch, Apple TV and Apple Music generated 7.31 billion U.S. dollars during that same quarter.
Show more

Revenue of Apple by operating segment from the first quarter of 2012 to the 4th quarter of 2019 (in billion U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Apple
Apple

All Information
in one Presentation

Apple

Everything On "Apple" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Apple"
  • Market environment
  • Financials
  • Product segmentation
  • iPhone
  • iPad
  • Mac
  • Apple Watch
  • iTunes, App Store & licensing and other services
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.