Morrisons customer numbers per week in the United Kingdom 2009-2021

The average Morrisons store saw 24.4 thousand customers per week in the 2018/2019 financial year. Over the period presented, the average number of customers declined annually before increasing again from 2015/16 onwards. With 494 stores in operation this translated to roughly 12 million customers per week during the most recent financial year. Due to the pandemic's restrictions, the number of customers per week plunged over the following financial year to 18,134.

Morrisons in profile

Morrisons is the trading name of Wm Morrisons plc with headquarters in Bradford, West Yorkshire. The company was founded in 1899 by William Morrison. In 2004, Morrisons purchased Safeway to expand its store footprint in the southern part of the country. In the 2018/19 financial year, the company generated almost 18 billion British pounds of revenue.

Morrisons on the UK grocery market

The company holds the smallest market share of the so called ‘big four’ leading companies on the British grocery market. With slightly over ten percent market share at the beginning of 2020 the company outclassed Aldi by over two percent but lagged almost five percent behind Asda. In like-for-like sales, the company achieved almost five percent growth during 2018/19. Profits and revenues are both up, but whether or not these positive developments are enough to keep Morrisons among the top four remains to be seen.