Morrisons sales growth 2011-2021 statistic

This statistic illustrates the percentage change (year-on-year) in like-for-like sales at Morrisons in the United Kingdom (UK) from financial year 2009/10 to 2020/21. In the most recent financial year, like-for-like sales have increased for by 4.8 percent. Currently, Morrisons is the fourth largest supermarket in the United Kingdom, following Tesco, Sainsbury's and Asda as one of the 'big four' grocery retailers. With their headquarters in Bradford, Morrisons supermarkets were predominantly found in the north of the country until 2004, at which point the company took over Safeway supermarkets and their presence was significantly expanded throughout the country. As one of the last supermarkets to venture into the online realm, Morrisons teamed up with the purely online retailer Ocado in 2013 in order to launch its own online service. Furthermore, Morrisons own-label products are also sold online via Amazon Fresh as of 2016.

Percentage change in Morrisons like-for-like sales in the United Kingdom from financial year 2010/2011 to 2020/21

Characteristic	Percentage change in sales
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Release date

2021

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Region

United Kingdom

Survey time period

Financial year 2010/2011 to 2020/2021*

Supplementary notes

Like-for-like sales are defined by the source as "store sales excluding VAT and fuel sales, stripping out the impact of new store openings and closures in the current or previous financial year." * 2020/21 refers to the 52 week period ended 31 January 2021 and 2019/20 refers to the 52 week period ended 2 February 2020. 2021 and 2020 refer to calendar years. Financial year 2018/2019 ended February 3, 2018.

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