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Online purchase penetration of product and services in France as of January 2019, by type
Leading products and services purchased online among French e-buyers 2019
 As of January 2019, the product category which was the most purchased online was clothing, according to 58 percent of French people, before cultural goods, which were bought online by of 50 percent of those surveyed.  

Online purchasing habits in France

   As reported by the results of the Statista Global Consumer Survey from 2019, 40 percent of responding French consumer declared mostly purchasing clothing online rather than offline. Regarding services bought on the Internet, 27 percent of the surveyed stated having ordered restaurant and food delivery online during the past year.   

E-shopping in France

   In 2018, about half of interviewed French said that they have been shopping on the internet for 5 five years to even more than ten years. In the yearly results of a barometer on digital uses in France, 61 percent of French had carried out online purchases over the past 12 months in 2018. Moreover, the Statista Global Consumer Survey from 2019 reveals that 72 percent of French bought something from the e-commerce website amazon.fr, and 40 percent used cdiscount.com in the past year.
Online purchase penetration of product and services in France as of January 2019, by type
Share of internet users who purchased
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Sources

Release date

June 2019

Region

France

Survey time period

January 2019

Special properties

e-buyers

Supplementary notes

* Private car rental, carpooling, private accommodation services.

Leading products and services purchased online among French e-buyers 2019
 As of January 2019, the product category which was the most purchased online was clothing, according to 58 percent of French people, before cultural goods, which were bought online by of 50 percent of those surveyed.  

Online purchasing habits in France

   As reported by the results of the Statista Global Consumer Survey from 2019, 40 percent of responding French consumer declared mostly purchasing clothing online rather than offline. Regarding services bought on the Internet, 27 percent of the surveyed stated having ordered restaurant and food delivery online during the past year.   

E-shopping in France

   In 2018, about half of interviewed French said that they have been shopping on the internet for 5 five years to even more than ten years. In the yearly results of a barometer on digital uses in France, 61 percent of French had carried out online purchases over the past 12 months in 2018. Moreover, the Statista Global Consumer Survey from 2019 reveals that 72 percent of French bought something from the e-commerce website amazon.fr, and 40 percent used cdiscount.com in the past year.
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