Millennials: reasons for following brands on social media 2014

Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform

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Source

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Release date

December 2014

Region

United States

Survey time period

Fall 2014

Number of respondents

405 respondents

Age group

14-32 years

Special properties

among respondents born between 1980-2000; representing 26 US states and 9% residing outside the U.S.; gender distribution: 49% male and 51% female; respondents aged 14-17 years old, made up 17% of this study, 38% were between 18-22 years old, 25% were between 23-27 years old and 21% were between 28-33 years old

Method of interview

Online survey

Citation formats
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