Advertising investments in relation to GDP in Germany 2012-2018

This table shows the advertising investments and income of the media in Germany in comparison to the gross domestic product (GDP) from 2012 to 2018. In 2018, the advertising investment share of the GDP was 0.79 percent.

Advertising investments compared to gross domestic product (GDP) in Germany from 2012 to 2018

YearGDP (in billion €)Ad investments (in billion €)Ad investment share of GDP (in %)Media ad income (in billion €)Ad income share of GDP (in %)
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Sources

Release date

May 2019

Region

Germany

Survey time period

2012 to 2018

Special properties

share of GDP

Supplementary notes

Figures for 2012 were taken from previous publications.

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Statistics on "Advertising in Germany"

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