TV spots: CPM in Germany 2023

This statistic shows the cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to the first six months of 2023. For RTL, Sat. 1 and Pro7, the average cost per mille for 30 seconds of TV commercials was 18.05 euros during that time.

Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to H1 2023 (in euros)

Characteristic	CPM 2000-2020¹	Das Erste	RTL, Sat. 1, Pro7 (average)
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Release date

August 2023

More information

Region

Germany

Survey time period

2000 to H1 2023

Age group

14 years and older

Special properties

TV scope, TV panel D+EU, Monday to Sunday 3:00-3:00

Supplementary notes

¹ Source change from AGF to ARD-Media starting from H1 2022. As a result of the change in reporting, the values from previous years are only comparable to a limited extent.

For 2000, Federal Republic of Germany total, from 2001 to 2015 TV panel D+EU, 2016 to 2020 TV panel in German. Before 2020: Monday to Sunday, 3:00 to 3:00.

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