Estimated weekly TV ad spend of U.S. companies October 2019

GEICO was the leading advertiser on TV in the United States in the last weeks of October 2019. The insurer was estimated to have spent 36.8 million U.S. dollars on TV promotion alone. GEICO was also the highest spender among other insurance companies in the U.S. in 2018, with total ad expenditures reaching close to 1.55 billion U.S. dollars that year. Other prominent TV advertisers in October were vehicle manufacturers like Ford and Toyota, as well as various insurers such as Progressive and State Farm.

TV advertising in the United States?

Advertisers in the U.S. strive to make their promotional efforts memorable and unique, and each week there are new creatives popping up on TV. Throughout the year spending on new commercials oscillates between lows of 70 million U.S. dollars and highs of 250 million. However, not surprisingly, the peak periods for advertising creativity happen around the Super Bowl season. Not only are the commercials expensive, with the cost of a 30-second spot valued at over five billion U.S. dollars in 2018, but brands heavily invest in exceptional new ads to win the Super Bowl of advertising in a bid to create the most unforgettable ad. Consequently, new creative spending during these periods can surpass 500 million U.S. dollars. Many of these ads prove successful with fans – Super Bowl viewers will long remember Budweiser’s Clydesdale puppy love, Mountain Dew’s Puppy Monkey Baby, Volkswagen’s The Force or Snickers’ Betty White.

Leading TV advertisers in the United States from October 23 to 29, 2019, by weekly advertising spending

Spending in million U.S. dollars
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Source

Release date

October 2019

Region

United States

Survey time period

October 23 to 29, 2019

Special properties

figures are estimates; data accessed on October 30, 2019

Supplementary notes

Figures have been rounded.

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Statistics on "TV advertising in the U.S."

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