In 2023, TV advertising revenue decreased by roughly four percent of the values reported a year earlier. For the forecast period 2023 to 2027, the source projected that the revenue would continue decreasing, with an exception of 2024, when the growth is projected to amount to 1.79 percent.
Change in TV advertising revenue in Germany from 2018 to 2027
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Other statistics that may interest you TV advertising in Germany
Market overview
5
- Premium Statistic Ad spending in Germany 2014-2023
- Premium Statistic Distribution of ad spend in Germany 2023, by medium
- Premium Statistic TV advertising revenues in Germany 2017-2027
- Premium Statistic TV ad revenue growth in Germany 2018-2027
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
Market leaders
6
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend in Germany 2023, by industry
- Premium Statistic TV ad spend growth in Germany 2023, by industry
- Premium Statistic Largest free TV advertisers in Germany 2022
- Premium Statistic Companies with highest TV ad spending increases in Germany 2023
- Premium Statistic Companies with most free TV spots aired in Germany 2022
Segments
6
- Premium Statistic TV ad revenue in Germany 2023, by platform
- Premium Statistic Linear TV ad revenue in Germany 2017-2027
- Premium Statistic Online TV ad revenue in Germany 2017-2027
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Advertising revenue of TV broadcaster ARD in Germany 2021-2023
- Premium Statistic Advertising revenue of TV broadcaster ZDF in Germany 2021-2023
Consumer insights
6
- Basic Statistic Daily time spent watching television in Germany 1997-2023
- Basic Statistic Television consumption in Germany in 2022, by age group
- Basic Statistic Market share of selected TV stations in Germany 2023
- Premium Statistic Main channels of new brand discovery Germany Q3 2023
- Premium Statistic Non-digital advertising touchpoints in Germany 2023
- Premium Statistic Activities carried out during parallel use of TV and internet in Germany 2023
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15
- Television advertising year-on-year growth in France 2008-2015
- Television advertising expenditure in Switzerland 2008-2015
- Television advertising expenditure in Portugal 2019-2021
- B2B TV ad spend in the UK 2018-2022
- Television advertising expenditure in Belgium 2008-2015
- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2012-2022
- Television advertising expenditure in France 2008-2015
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- Annual change in advertising spending in Ireland 2023-2024, by medium
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- Year-on-year advertising spending change in Sweden November 2020, by media
- BVOD ad spending growth in the UK 2017-2023
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Statistics
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- Television advertising expenditure in Portugal 2019-2021
- B2B TV ad spend in the UK 2018-2022
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- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2012-2022
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- Annual change in advertising spending in Ireland 2023-2024, by medium
- Advertising spending growth in Bulgaria in 2014, by medium
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- BVOD ad spending growth in the UK 2017-2023
PwC. (September 12, 2023). Change in TV advertising revenue in Germany from 2018 to 2027 [Graph]. In Statista. Retrieved April 17, 2024, from https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC. "Change in TV advertising revenue in Germany from 2018 to 2027." Chart. September 12, 2023. Statista. Accessed April 17, 2024. https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC. (2023). Change in TV advertising revenue in Germany from 2018 to 2027. Statista. Statista Inc.. Accessed: April 17, 2024. https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC. "Change in Tv Advertising Revenue in Germany from 2018 to 2027." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/
PwC, Change in TV advertising revenue in Germany from 2018 to 2027 Statista, https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/ (last visited April 17, 2024)
Change in TV advertising revenue in Germany from 2018 to 2027 [Graph], PwC, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/388627/tv-advertising-spend-year-on-year-growth-germany/