Goals regarding social media work in the PR industry in Germany 2014

What is the primary goal of your company or your clients regarding social media work?

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Release date

July 2014

Region

Germany

Survey time period

07/03/2014 to 15/04/2014

Number of respondents

448 press offices and 208 PR agencies

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows:
for press offices: "What is your primary goal regarding social media work?" (original German question: "Was will Ihr Unternehmen hauptsächlich mit Hilfe von Social Media-Arbeit erreichen?").
for PR agencies: "What is your clients' primary goal regarding social media work?" (original German question: "Was wollen Ihre Kunden hauptsächlich mit Hilfe von Social Media erreichen?").

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