Distribution of production industry ad spending in Germany 2018, by type

This statistic shows data on the distribution of advertising spending of the production industry in Germany in 2018, by type of advertising media. During the period of consideration, TV spots made up 38 percent of all spending on advertisements for the production industry.

Distribution of total advertising spending in the production industry in Germany in 2018, by advertising media

Distribution of total ad spending
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Source

Release date

June 2019

Region

Germany

Survey time period

January to February 2019

Number of respondents

2,879 respondents

Special properties

marketing decisions of german companies

Method of interview

Computer-assisted telephone interviews (CATI)

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