Mobile website search according to U.S. smartphone users 2014

This statistic presents a selection of mobile website search methods used by U.S. smartphone users. During the December 2014 survey, it was found that 26 percent of respondents found links to websites in social media apps.

How to you usually find mobile websites that you access on your smartphone?

Share of respondents
Search (net)54%
Search for specific topic in search engine48%
Search for specific publication13%
In-app links (net)35%
Link in social media app26%
Link in other kind of mobile app8%
Link in news aggregation app (e.g. Flipboard)6%
Recommendation from friends (email, word of mouth)29%
Type in web address from memory26%
Promoted/discussed (net)24%
See website promoted in ad10%
See website discussed on a TV show, article, online9%
See website promoted on a product6%
See website promoted in a store4%
Bookmark sites so I can reach them directly20%
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Release date

December 2014


United States

Survey time period

December 12 to 16, 2014

Number of respondents

total survey n = 2,030

Age group

18 years and older

Supplementary notes

n=938 U.S. smartphone owners who use mobile internet.
The respondents were asked to select up to three responses.

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Statistics on "Online search usage"

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