The statistic presents real-time-bidding-based and non-real-time-bidding-based premium display advertising spending in 2012 and 2013 as well as a forecast until 2018 in the United States. International Data Corporation projected that real-time bidding ad sales would amount to 3.23 billion U.S. dollars in 2016.
RTB-based and non-RTB-based premium display advertising spending in the United States from 2012 to 2018 (in million U.S. dollars)
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IDC. (March 31, 2014). RTB-based and non-RTB-based premium display advertising spending in the United States from 2012 to 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/416008/premium-display-ad-spend-rtb-usa/
IDC. "RTB-based and non-RTB-based premium display advertising spending in the United States from 2012 to 2018 (in million U.S. dollars)." Chart. March 31, 2014. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/416008/premium-display-ad-spend-rtb-usa/
IDC. (2014). RTB-based and non-RTB-based premium display advertising spending in the United States from 2012 to 2018 (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/416008/premium-display-ad-spend-rtb-usa/
IDC. "Rtb-based and Non-rtb-based Premium Display Advertising Spending in The United States from 2012 to 2018 (in Million U.S. Dollars)." Statista, Statista Inc., 31 Mar 2014, https://www.statista.com/statistics/416008/premium-display-ad-spend-rtb-usa/
IDC, RTB-based and non-RTB-based premium display advertising spending in the United States from 2012 to 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/416008/premium-display-ad-spend-rtb-usa/ (last visited April 19, 2024)
RTB-based and non-RTB-based premium display advertising spending in the United States from 2012 to 2018 (in million U.S. dollars) [Graph], IDC, March 31, 2014. [Online]. Available: https://www.statista.com/statistics/416008/premium-display-ad-spend-rtb-usa/