Gaming app and online gaming usage among women in Great Britain 2013

Accessing games via app or website among women in Great Britain in 2013

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Source

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Release date

December 2014

Region

United Kingdom (Great Britain)

Survey time period

July to November 2013*

Number of respondents

403 respondents

Age group

15 years or older

Special properties

women

Supplementary notes

* The source provides the following information regarding survey methodology:
Each respondent is asked to complete a paper questionnaire covering attitudes, product ownership, shopping, media behaviour, etc., keep an e-diary detailing their activities on a half hourly basis over a seven day period, and download an app onto their smartphone which passively measures their mobile phone behaviour over a four-week period (New for TouchPoints5 on a sub sample only).
** 28 day reach.

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