Content marketing initiatives in the United Kingdom (UK) 2014-2015

What are the top five priorities that your organization's internal content creators will focus on this year?

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Release date

December 2015

Region

United Kingdom

Survey time period

2014 to 2015

Number of respondents

133*

Special properties

for-profit marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2014) = 134; n (July to August 2015) = 133.
** In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, the Direct Marketing Association UK (DMA), the Business Marketing Association (BMA), EnVeritas Group (EVG), The Association for Data-driven Marketing & Advertising (ADMA), Industry Week, New Equipment Digest, WTWH Media, and Corporate Financial Group.

Data for 2014 was published in an earlier viersion of the report.

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