Media mix share of advertising formats in Germany 2014

Published by Statista Research Department, Sep 21, 2015
This statistic shows data on the share of advertising formats in the media mix in Germany in 2014. In the period of consideration, internet advertising had a gross advertising investment share of 27.6 percent, according to an OVK report. Television advertising had the highest share.

Share of advertising formats in the media mix in Germany in 2014

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Source

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Release date

September 2015

Region

Germany

Survey time period

2014

Supplementary notes

OVK (figures for internet are based on the OVK advertising statistic, i.e. including the segments search engine marketing and affiliate networks); Nielsen (media developmentof the listed media segments).

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