Mobile purchasing: reasons to complete a purchase via mobile device in France 2013

This statistic represents the factors which could motivate French mobile internet users to purchase products or services using their mobile phone, as of 2013. Almost one respondent out of three stated that having no other type of internet access would encourage them to purchase something on their mobile phone.

What would encourage you to purchase on your mobile phone?

Share of respondents
I do not have any other type of intenet access32%
I have already found the product, I only need to order it31%
Lack of time (flash sales...)31%
I take advantage of a time break26%
The mobile app is simpler than the website18%
I received a reminder7%
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Release date

November 2013



Survey time period

September 3, 2013

Number of respondents

1,048 respondents

Age group

15-60 years

Special properties

mobile internet users

Method of interview

Online panel

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Statistics on "Smartphone users in France "

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